Case study · Voice AI · Real-time browser voice · Books a call
A contact form makes them wait. This one talks back.
A tap-to-talk voice agent that lives on the website. It greets the visitor, answers their questions out loud, qualifies them, and books a discovery call on the spot, then routes the transcript, summary and contact details onward instead of into a dead inbox. It's the same agent live on this very page.
This case study has no video because the demo is live. The glowing orb on the bottom-right of the main site is this exact agent. Tap it, ask it anything about Northscale, and let it book you a call.
Tap the orb, talk to it right now
This is the real agent, running on this page. Tap the orb, allow your mic, and ask it anything about Northscale. It can even book you a call. No forms, no navigation.
The speed-to-lead math
The buying moment doesn't wait for someone to read the form.
Lead-response research is brutally consistent: contact a web lead within five minutes and you're many times more likely to qualify it than if you wait even thirty. Most teams reply in hours. A voice agent answers the moment intent appears, while the visitor is still on the page.
5-min reply
21×
more likely to qualify a lead
Form fatigue
~50%
abandon long contact forms
First responder
~50%
of deals go to who replies first
This agent
0s
wait, it answers on the page
01 · Who it helps
Built for sites where a conversation closes what a form can't.
If your visitors have questions before they'll commit, a form is a wall. Four profiles where talking on the page beats waiting for a reply.
01
High-consideration services
Consultancies, clinics, advisors. Prospects want to ask before they book, and the agent answers and books in the same breath.
02
Agencies & studios
Every form-fill is a lead competing for attention. Talking first, on the page, is how you win the ones who'd otherwise drift.
03
B2B software
"Book a demo" forms leak intent. The agent qualifies and routes a warm, structured lead to sales instead of a name and an email.
04
Local service businesses
Visitors arrive ready to buy and leave if they can't ask one quick question. The orb removes that last bit of friction.
02 · Why it matters
A form is a promise to reply later. Later is where leads go to die.
The visitor is at their highest intent the second they land. A static form turns that moment into a queue. They fill it in, close the tab, and the clock starts. The agent collapses the gap to zero by having the conversation now.
✕ With a static form
Visitor does the work; many abandon before submitting
Reply lands hours later, after the moment has passed
No qualification, sales gets a name and an email
Submissions pile up in an inbox no one watches
✓ With the voice agent
One tap starts a real conversation, no typing
Answers and qualifies while intent is still hot
Books the discovery call on the spot
Transcript, summary and contact routed where they're actioned
03 · The build
Real-time voice in the browser, booking on the same call.
A tap opens a real-time voice session straight in the browser, no app, no phone number. The agent reasons over a typed tool schema, checks live availability, books the call, and fires the transcript, summary and a confirmation onward when the visitor hangs up.
→ 01
Tap the orbReal-time voice opens in-browser
→ 02
ConverseGreets, answers, qualifies live
→ 03
ReasoningTool schema · live availability
→ 04
BookDiscovery call written to calendar
→ 05
RouteTranscript + summary + SMS onward
Visitor flow: taps the orb → talks to the agent → it answers questions and qualifies intent → branches: book a call · capture contact · route to the team → on hangup, the transcript and summary land where they're actioned. 🎙 No app · no phone number · books on the page.
04 · The operator view
The same conversation the visitor has, made legible to your team.
Three views of the live agent: the conversation console where a visitor talks and books on the page; the leads table where every session lands qualified and routed; and the booking that gets written against real availability. No dead inbox.
Voice session · on this site
● live · on this site
Listening…
tap the orb, talk, book right on the page
live · on this site
Agent
Hi, thanks for stopping by. Anything I can help you figure out about Northscale?
Visitor
Yeah, do you build agents that run inside our own Microsoft tenant?
Agent
We do. Everything stays in-tenant with EU residency, nothing leaves your environment. Is this for an internal team or a customer-facing flow?
Visitor
Internal, ops team, about 20 people, drowning in email.
Agent
That's right in our lane. The fastest next step is a 30-minute discovery call. Want me to book one now?
Visitor
Sure, Thursday afternoon works.
Agent
✓ Booked discovery call Thursday 14:00. I've sent an SMS confirmation. Talk soon!
Tap the orb, talk, book right on the page. The visitor speaks; the agent answers, qualifies and books a discovery call in the same conversation. No form, no typing, no waiting for a reply.
Leads · routed on hangup
Streaming
Time
Visitor
Intent
Qualified
Booked
Routed to
09:52
visitor · 8f2a
In-tenant agents
✓
✓ Thu 14:00
Sales · Calendar · SMS
09:38
visitor · 1c7d
Pricing
✓
✓ Fri 11:30
Sales · Calendar
09:21
visitor · b40e
Discovery call
✓
✓ Wed 16:00
Calendar · SMS
09:05
visitor · 5a91
Support question
✕
none
Answered · no route
08:47
visitor · e2f6
Integrations
✓
callback
Sales · SMS
08:33
visitor · 30bc
Budget fit
✕
none
Nurture list
08:12
visitor · 9d44
Discovery call
✓
✓ Thu 10:00
Sales · Calendar · SMS
7 of 34 sessions today · transcript + summary routed on every call, no dead inbox
Every conversation becomes a structured lead. Intent, qualification and booking are captured live; the transcript, summary and contact route straight to where the team actions them, not into an inbox no one watches.
Booking · live availability
Calendar API
Discovery call · 30 minThursday, 22 May · 14:00
✓ booked · SMS sent
Visitor
visitor · 8f2a
Intent
In-tenant agents · ops team ~20
Routed to
Sales · Calendar · SMS
Booked by
Voice agent · on the page
Mon
19
10:0015:30
Tue
20
11:00none
Wed
21
16:00none
Thu
22
14:0016:30
Fri
23
11:3014:00
✓SMS confirmation sent. The slot was checked against live availability and written to the calendar before the visitor hung up.
Books on the spot against live availability. The agent reads the real calendar mid-conversation, offers only open slots, writes the discovery call, and fires an SMS confirmation so the booking actually holds.