Branding
Strategy, naming, identity and art direction for companies that look smaller than they are. We make you recognisable at a glance and easy to describe to someone else.
If you look smaller than you are, you lose work before the first call. We close the gap with a name, a mark and a voice that are easy to remember and hard to mistake.
That means a clear position, a name and mark that hold up at every size, and a voice your whole team can write in. We design it as a system, so it still looks like you on a website, a van and a two-line email.
What you get.
Brand strategy
Who you are for, what you stand against, and the one sentence a customer repeats to a friend.
Naming
Names for companies, products and services, checked for obvious conflicts and workable domain options.
Visual identity
Logo, type, colour, layout and image style, built to work as one system.
Logo design
A mark that works as a favicon, on a van and on a billboard.
Tone of voice
How you sound in a proposal, an email and a post, with examples your team can borrow.
Art direction
Photography and image direction, including AI-made imagery that looks like your brand and nobody else's.
Motion
Logo animation, transitions and social motion that move the way the brand looks.
3D and product imagery
Product renders and spatial imagery for launches and websites.
See an example.
An identity coming together: the mark, the wordmark, the palette and the type, as one system.
How it works.
Discover
Interviews with you and your customers, a look at the competition, and the gap you can own.
Define
The position, the story and, when you need one, the name.
Design
A few distinct directions, each with a reason, then one refined together into a full system.
Deliver
Guidelines, source files and templates for the documents you use every week.
Questions.
Both. In a rebrand we keep what people already recognise and fix what holds you back.
Logo and identity files in every format you need, a brand guidelines document, templates for your most-used documents and all the source files.
A small number of distinct directions, each with a clear reason behind it. We pick one with you and refine it into the full system.
Yes. We design the identity and the website together, so the brand is built for screens from day one.
Point us at a problem.
Tell us what's slow, invisible or held together with spreadsheets. A person replies within one business day.